Shopee is a well-renowned name in the world of e-commerce as a platform that revolutionized and dominated the Asian and European markets. And while it is the most trusted platform by online sellers, how to get more Shopee live views is a puzzle they still haven’t cracked yet.
2019 was the time when the concept of show and tell was all the hype. Influencers and celebrities were endorsing products during their live streams, and it was quite effective in boosting sales and brand reach.
Therefore, developers realized that it would be great if Shopee sellers could directly interact with the potential buyers and present their featured products in front of them. So, they added Shopee live to the features list for this exact purpose.
This feature became a hit as soon as it was launched, and sellers reported the following advantages of it:
- Effectively increases sales
- Allows real-time interaction with buyers
- Gives a chance to move the discounted products and draw the attention of the audience
- Boosts exposure of shop and products
Since this feature is an excellent way of yielding positive results, let’s find out more about it in this article. We have broken down the top 8 strategies for increasing your Shopee live views, so you can reach more audiences and boost your online sales.
How to Increase Live Views on Shopee?
A survey conducted in the last quarter of 2020 showed that over 6 million buyers visit Shopee daily, which is a testament to the fact that it really is a renowned platform. However, this number has doubled over the years, and now it’s harder to engage the audience in a live session.
Through these tips and tactics, you will be able to successfully draw the attention of more potential buyers and get more live views of your session. Skim through them with attention and make sure you’ve got everything down before moving on.
1. Use Quality Equipment
The secret to a successful Shopee live session that converts viewers to buyers is making sure that everything is perfect from the start to the end. Lighting, Sound, video quality, everything should be top-notch to hold the viewers’ attention.
And, of course, if you want to do that, you need to invest in high-quality equipment that never fails during a live transmission. What equipment do you need? Here’s a list we’ve compiled:
Camera: To ensure excellent video quality, you need a high-quality DSLR camera that can present your products in the best way in front of your potential customers.
Microphone: Invest in a good microphone so while you’re telling the viewers about the features of your product, they can hear you properly and stay engaged.
Good Internet Connection: You don’t want your live transmission to go on and off while you’re talking, do you? To prevent it, you need a high-quality, stable internet connection that never fails you during a live transmission.
Lights: Proper lighting is an essential part of a live session. Viewers will only be able to see your products if there’s enough light on your set.
There are other peripherals and secondary equipment that you might need for your live transmission but make sure you invest in the ones we’ve listed before you move on to them.
2. Offer Discounts
We all know that customers love haggling for the price, but since that’s not an option in online shopping, they look for discounts. Now, that’s one thing you can control, right? So, if you want more people to view your live stream, make sure to offer discounts during the session.
Doing so will establish your reputation as a generous seller that offers discounts to its potential buyers during the live stream, and since online buyers love nothing more than discounts, you will see more viewers on your next stream.
However, keep in mind that you should not apply discounts on all sorts of products. If you want to give discounts, apply them to the stock that is at least two months old. Offering discounts on new arrivals will result in loss, which you do not want.
3. Make Your Products Easy to Buy
After years and years of observation in the e-commerce market that the secret to generating more revenue is to keep your checkout procedure simple, in simple words, if you want more people to purchase products during your live session, make your products easy to buy.
This might sound confusing to you for now, so here are some simple steps you can take to ensure that your potential buyers find it easy to purchase your products.
3-Step Checkout: Ensure that you have a simple 3-step checkout process in your store, so the customers can purchase a product right away. All they need to do is fill out the information request form and the delivery details and then place the order.
Keep it Nice and Slow: Don’t rush through the session quickly, and take things slowly. Introduce products one by one and talk about their features in detail. Tell people how the product can make their lives easier and convince them to buy it.
Add Products to the Shopping Bag: Always make sure that you have added all the products in the shopping bag before starting the live stream through the seller center. This will allow buyers to purchase the product without leaving the live stream.
Remember that the easier you make it for the buyers to purchase a product, the more they will buy, which will increase your sales, and the chances of having more recurring viewers as well.
4. Display Your Vouchers
Among all the amazing features that Shopee live offers, like 60 days stream replays option or adding featured products, it also allows a seller to display permanent voucher codes during the live stream to attract more audience.
Basically, the idea behind displaying vouchers in a live stream is to tap the customer’s psychology and get their attention by offering them some exclusive discount. The most commonly displayed vouchers in live streams are the permanent vouchers that any customer can apply to your store to avail of some discount.
However, to make things interesting, you can also display an exclusive 30-second discount voucher. 30-second discount vouchers are the ones that appear on the screen only for half a minute and then disappear. The customers who successfully manage to note that voucher gets an exclusive discount on their purchase, which makes them fall in love with your store.
So, keep things interesting for your potential customers and display vouchers, so they can get some discount and revisit your live sessions for that exclusive 30-second voucher.
5. Host a Contest
Hosting live contests is an excellent way of engaging the audience and offering them discounts fair and square. You can start a contest by setting a goal and telling the viewers to chase it to win and get their hands on a voucher or a prize.
Through this tactic, you will be able to successfully engage the audience and convince them to visit your live stream next time to try their luck and possibly win a prize, which increases your Shopee live views.
6. Use Social Media Platforms
Social media platforms have always played a vital role in the promotion of e-commerce, and when it comes to increasing Shopee live views, you can rely on Facebook, Instagram, Twitter, etc., to spread your live sessions’ link among the online shopping enthusiasts.
First, you need to make your store’s page on all the renowned social media platforms and upload content regularly. Once you’ve got your page up and running, you can start sharing your live session’s link there, so the visitors can directly become a part of your stream.
You can also join e-commerce groups on social media, and whenever you go live, share the link within that group so interested people can join the stream and purchase products right through the shopping bag.
Social media isn’t just great for increasing Shopee live views but for increasing the reach of your store as well. Thus, make sure that you have a strong presence on social platforms if you want your store to succeed.
7. Know the Best Time and Go Live
One of the most common mistakes sellers make is that they don’t consider time as a salient factor and start their live stream whenever they want, which is just stupid. Imagine starting a live stream at a time when no one is even there to watch it.
If you don’t want to be alone in your live stream, figure out the best hours of the day when people have enough time to watch a live stream and purchase products. Most sellers find the hours between 4 pm to 6 pm and 8 pm to 9 pm the best for starting a live stream. You can follow these generic timings and see if you get enough viewers.
Of course, you can hold enough sessions to find the accurate hours according to your audience. No matter which method you choose for figuring out the best hours, it is essential that you get this step down to get maximum viewers on your live stream.
8. Buy Shopee Live Views
It sure is exhausting for sellers to manage the sales end of the business, and if you bound them to apply tactics to get more Shopee live views, they might just collapse. Thus, it’s better to simply buy Shopee live views from a trusted seller, which is a much better and easier option.
Of course, you don’t have to worry about finding a trusted seller to purchase the live views because Media Mister is already here to solve this problem. Media Mister is a highly trusted and recommended media agency that has been providing services since 2012.
In the last decade, Media Mister has delivered millions of Shopee live views to struggling sellers, helping them increase their sales, and has gained their trust as their stores are now successful because of Media Mister.
Want to see your sales chart improve? Visit Media Mister today and buy Shopee live views with the assurance of 100% organic views and a money-back guarantee. Take a leap towards success with Media Mister today!
No doubt that the success of an e-commerce platform depends on consistency and patience, but you need to add adaptability to this list. Utilize the latest features like Shopee live to interact with potential buyers to increase your sales and boost your store’s reputation.
Make sure to apply the tactics we brought you today consistently and if you want explosive success on your live stream, visit Media Mister’s website and buy live views from them to boost your social presence and e-commerce growth. Got questions? Ask them in the comment section or reach out to us on our social media pages, and we’ll try our best to guide you properly.