Are you building a music career? Then you need to be on Spotify. But many musicians and artists get started and then wonder how they find fans and followers. Our tips below will explain how to grow on Spotify as an artist. Among the audio streaming platforms, Spotify is a hugely popular option for a digital music service, with over 450 million active users.
Listeners love Spotify because it offers millions of songs from different musicians with the option to create your own playlist of tracks. The Spotify algorithm even learns and targets active users’ preferences to recommend new music and playlists to them. For any music professional, Spotify is an essential platform for gaining an audience and following.
Spotify also offers its artists streaming royalties. So, not only are you gaining the fans you need but you’re getting paid while you do it. So, what are you waiting for? It’s time to get your song heard and your album played. Get started today with our tips on how to grow on Spotify.
15 Best Tips to Grow on Spotify
1. Get a Verified Artist Account
The first step to growing on Spotify is to set up an Artist Profile. You can’t grow your following until you tell the world that you are an artist, so make sure to do this first! Include a professional and eye-catching profile image. Add bio information and ensure it is interesting, communicates your brand, and enhances your credibility.
To get a blue checkmark, go through the Artist Verification process. It’s simple and requires a few steps. As long as you fill out the information completely, it should go through.
2. Enhance Your Spotify Profile
Once your initial profile is set up, make sure to add all the bells and whistles. Add social media links. If a fan finds you, you want to give them a high-quality view of your brand and quick ways to follow you everywhere! Ensure you also include your “Artist Pick.”
This feature allows you to showcase your favorite song at the top of your profile and share some words about why you love it. When your followers know more about you, they feel more connected. The more engaging you make your profile, the more interaction you’ll get because the listeners and the algorithm will love you.
3. Make Your Own Spotify Playlists
Spotify Playlists are essential to help you grow on the platform. And there are a couple of different types of playlists you should create.
Showcase Your Music: Include all of your music, and list it in the way that it takes the follower on a journey. This is a chance not just to curate your fan’s listening experience.
Your Favorite Music: It’s a great way to share what you love and listen to. Subtly include your songs in the mix, but also feature other artists. This directs people to your music if they’re looking for other artists on your playlists.
Choose Trending Music for Your Playlist: Create a playlist using popular music.
Use those chart toppers to draw in a new audience. When listeners search for songs or music, Spotify shows them the song and playlists that include it. If your playlist shows up on a result page because someone was looking for another artist, it’s an excellent way for new fans to discover you. Once your playlists are created, pick one and pin it to the top of your Spotify.
4. Have a Release Strategy
Sharing a song as soon as it’s finished can be tempting. But the truth is, if you release your music without a plan, your songs will not likely get the traction they need. So, what does a strategy look like? It means prepping your fans for the release for a few weeks before it happens.
This includes social media content and small clips shared to pique interest, among other strategies. Ultimately you want to build momentum by doing your best to gain interest before the song ever hits the market. You do this by sharing curiosity-provoking bites with listeners and encouraging them to share the news with others.
By doing the work to draw attention before the release, you ensure that the song gets streams, shares, and likes even on the first day. Then you can continue to stoke the hype and keep the energy going.
5. Publish Music More Frequently
You also need to plan to release your music more frequently and on a regular schedule. You can drop songs from your album one at a time to build consistency. Another strategy is sharing multiple versions of the same song—whether with a collaborating artist, an acoustic version, or another mix.
The reason you want to drop music regularly is to get listeners to come back to your profile repeatedly. The more frequently and consistently fans engage with your page, the happier the Spotify algorithm will be.
6. Make Attention-Grabbing Music Videos
While good music draws fans to Spotify, across any platform, video is still king. This is why it is essential to create attention-grabbing music videos. In fact, consistently using appealing visuals across Spotify will help you stand out, communicate your brand, and draw new listeners.
You can draw awareness to a new release or an album by releasing different kinds of videos—not just the traditional music video, but the behind-the-scenes, deleted cuts, and more.
7. Make Use of Spotify Code Features
The easier you make it to send people from your various social platforms to Spotify, the better. So, use the Spotify Code generator! You can create a QR code that will direct your fans from anywhere they find you to your Spotify profile and music.
Again, making the algorithm happy is part of the strategy for gaining followers on Spotify. So, draw as much attention from off the platform to your profile as possible using the resources you already have!
8. Utilize Spotify Canvas Features
One of the appealing visual tools you should consider to spice up your profile and songs is the Spotify Canvas feature. This allows you to add short, looping visual clips to your songs. In past generations, music had an album cover, but with today’s technology, the possibilities are endless.
Use stunning artwork that fits your vibe or short video clips from the music video. Combining music and visuals adds interest and helps you stick in the memory and minds of those fans. The better you get at drawing listeners not only with your music but also with your style, the more followers you’ll get!
9. Send Your Music to Playlist Curators
One of the most effective ways to gain followers is to land a spot on one of the curated playlists designed by a Spotify Playlist Curator and editorial team. These playlists are featured on the homepage of Spotify and generally get a lot of attention and streams. These can be difficult to attain.
And it involves pitching your music to the right curator for the right playlist. But the rewards are worth it. Since there are playlists for every niche genre, every mood, and every occasion, carefully consider where your music would fit.
Don’t just suggest your music to the most popular lists. Send your songs to the niche they fit best. You’re more likely to gain success if you can effectively fit your song into the right playlist.
10. Get Your Music Saved and Heard by Playlisters
But playlists from the editorial team and curators aren’t the only playlist you want to end up on. User-generated playlists are a great way to gain followers and get attention so you can land on those curated lists.
The more your music is saved by listeners, and the more likely your songs will be featured on playlists like “Your Daily Mix,” “Discover Weekly,” and “Release Radar” playlists. How do you find and get on these playlists? Make connections, both on Spotify and other social networking sites.
You can also offer playlist trades with similar artists. When you’re checking out those artists, also check out the users featuring them on their playlists. Send an invitation. The worst they can do is say no! The reward is definitely worth a small risk.
11. Promote Your Playlists on Other Social Networks
In order to improve your online social presence, you should share not only your music but also your playlists on other Channels like Facebook, Instagram, Twitter, TikTok, Likee, YouTube, and Vimeo. You can even embed your playlist on your website or blog. It will play music as users visit your site.
Then you can use buttons and links to connect them back to Spotify to follow the list there. This is a great and authentic way to drive traffic of Spotify playlist followers organically to your profile. If you can become not just an artist fans like to listen to but a source for finding good music in genres they like, they’ll come to your profile again and again.
The algorithm god must be appeased with sacrifices of frequent profile visits, subscriptions, and playlist streams. So, get the fans you already have to help you reach those Spotify follower goals by helping you improve your metrics.
12. Promote Your Spotify Via Marketing
You can also use traditional marketing methods to promote your Spotify and gain followers. Spotify offers an ad campaign option. You can create a newsletter subscription/email list for a less expensive option. Drive traffic to your Spotify by including your link in your email signature, sending out a press release, and sharing on social media.
13. Pitch Your Music to Music Blogs
Another way to gain attention and new followers outside your scope of influence is to pitch your music to blogs. Popular music blogs have a broad reach, and you could be seen by many people who wouldn’t discover you otherwise. Pitch them your music by sending sample tracks, links to your Spotify, a good headshot, and an interesting bio about you.
14. Collaborate with Other Artists/Musicians
We’ve mentioned this a few times, but this is why it’s so important. If you’re collaborating with other artists and musicians, you are leveraging their fanbase, and they’re leveraging yours. Sure, you’re sharing the attention, but you could be doubling your followers. Their fans become yours, too, and vice-versa.
Do this not only with artists in your genre but in genres that seem like a strange combination. You never know what amazing things will happen when you think outside the box.
15. Increase Your Spotify Monthly Listeners & Streams
One of the best ways for musicians to grow and make sure their voice gets heard is to get featured by Spotify in their playlists—but to get there, and you must increase your Spotify Monthly listeners and streams(plays).
While you are working hard gathering your audience, one tool you can also use is buying high-quality Spotify listeners and plays. So You can buy it from Media Mister, who offers the opportunity to deliver real user interaction from active monthly listeners and streams that boost your song’s popularity.
With a sound strategy utilizing these tips, you will be on your way to gathering the Spotify followers you need to get your music heard. Just start your account and set up an eye-catching profile. Regularly interact with your fans through social media and direct them to your Spotify account.
And don’t forget to purchase real users from Media Mister to help boost your popularity. Then, with some eye-catching visuals, a few music videos, and leveraging playlists, the fans and followers will start pouring in.
It may not be easy to grow on Spotify, but it will be worth it.