With over a billion active users worldwide, TikTok has become a powerhouse platform that businesses can no longer ignore. What started as a platform for innovative and entertaining short videos has now evolved into a valuable tool for brand promotion and business growth. TikTok’s relevance for businesses lies in its massive user base and the opportunity to connect with audiences uniquely and engagingly.
With a diverse range of users, companies can target specific demographics and tap into trending cultures to reach new customers. Whether you’re a large brand or a small business, TikTok offers a level playing field for showcasing your products and services to a global audience.
With the right marketing strategy, TikTok can boost brand awareness, drive traffic to your website, and increase sales. In this guide, we’ll look at everything you need to know about how to use TikTok for business. Let’s dive in and get started!
How to Use TikTok to Promote Your Business?
From startups to established companies, each of the tips below will help you seize the opportunity to connect with your target audience, drive engagement, and create viral video content. In terms of tried, tested, and trusted go-to tactics for businesses, here’s what you need to do to start making things happen:
1. Set up a TikTok Business Account
Setting up a TikTok Business Account is crucial in utilizing TikTok for your business. It allows you to manage your account more efficiently and access valuable insights and analytics. To create a well-optimized TikTok Business Account, normally open an account via the app, then switch from a personal account to a business account in the “Settings and Privacy” menu.
Ensure your profile is complete with relevant information, including a catchy bio, profile picture, and link to your website. Remember that your TikTok profile will serve as a snapshot representation of your business, so it needs to send the right message at a glance. Everything must look as polished and professional as possible, so pay attention to every detail.
2. Optimize Your TikTok Profile
You need to optimize your profile to make your profile look legitimate and to get the most out of the platform. Start by uploading a high-quality profile photo. Next, you’ll need to write a witty bio that isn’t too long (you’ve only got 80 characters, so choose wisely).
Finally, you’ll need to add a link to your bio. This can be changed, but make sure it’s taking users to a relevant page. Another tip is to ensure that your profile matches your accounts on other platforms – this helps to create brand consistency.
3. Identify Your Target Audience
Identifying your target audience is vital when using TikTok for any purpose. Understanding your audience helps you tailor your TikTok strategy to reach and engage the right people for your business effectively. Research your target audience’s demographics, interests, and preferences, particularly the Gen-Z demographic that dominates TikTok.
Create content that resonates with their interests and values, addressing their pain points or providing entertainment. By identifying your target audience, you can upload content that genuinely connects with them, fostering brand loyalty and driving conversions.
4. Understand the TikTok Algorithm
Understanding how its algorithm works are paramount to effectively using TikTok for your business. The TikTok algorithm determines which content appears on the For You Page, making it a powerful tool for business success. The algorithm considers various factors, such as user interactions, video engagement, and the effective use of hashtags.
By learning how the algorithm works, you can optimize your content and increase its chances of reaching a wider audience. Consistently creating high-quality, engaging content that aligns with the algorithm’s preferences will enhance your business’s visibility and attract more followers.
5. Create User-Generated Content
Creating user-generated content (UGC) effectively generates meaningful engagement and builds trust with your audience. Encourage your customers or followers to create content featuring your brand, products, or services. Share and curate this UGC on your TikTok account, showcasing real experiences and testimonials.
UGC creates a sense of authenticity and allows your audience to feel a personal connection to your brand. It also fosters a community-driven environment where customers become advocates. Incorporate UGC into your marketing campaigns to amplify your brand’s reach and credibility, ultimately driving business growth on TikTok.
6. Create an Impactful Content Strategy
Developing an impactful content strategy is crucial for any business looking to make waves on TikTok. It defines your brand’s voice and style, ensuring consistency and engaging your target audience. To come up with great ideas for content, consider your brand’s values and objectives and think about how you can provide value or entertainment to your audience.
Experiment with different types of content, such as tutorials, behind-the-scenes glimpses, or challenges. Remember to upload high-quality videos that capture attention and maintain a fun vibe. By consistently delivering valuable and engaging content, you can build a loyal following and establish your business as a trusted authority in your niche.
7. Follow Trends and Hashtag Challenges
Staying with the latest trends and participating in hashtags can give your brand a significant edge. It allows your business to remain relevant and tap into the buzz around popular topics. Engaging with trending topics and hashtag challenges helps you reach a broader audience and demonstrates your brand’s willingness to be part of the TikTok community.
When participating in challenges, consider incorporating your branded or sponsored content creatively. It’s crucial to get on board with trends early to maximize your visibility and arrive on time for the party. By strategically leveraging trends and hashtag challenges, you can boost your reach, engage with your audience, and increase brand awareness.
8. Grow Your Followers
Growing your follower base and increasing your reach should always be your top priorities when using TikTok for business. The simple fact is that you can only expect to be taken seriously on TikTok if you have an audience of a viable size. This is the first thing people see when checking out your profile, and they will often base their judgments entirely on your popularity.
Hence, growing your followers by any (and every) means necessary is making a direct investment in your image and appeal. When you start growing your audience, focus on engaging with your followers to keep them interested and make them stick around.
By actively engaging with your followers, you foster a sense of community, build trust, and create brand advocates who will help spread the word about your business on TikTok.
9. Try Ads
If you aren’t getting the results you’re looking for, or you simply want to try something new, ads may be something worth looking into. Keep in mind that 43% of TikTok users are between 18 to 24 and that the majority of TikTok’s overall users are women. If part or all of your target market fits within these categories, then advertising could be very effective for you.
10. Team Up with Other Creators
Another key aspect of TikTok is collaboration. This is mainly done through the Duet feature, which allows two videos to be pierced together side by side – like a split-screen. Pairing up with other creators or influencers can help you tap into their audience and grow your brand awareness in the process.
Furthermore, this can help you to keep your content fresh and exciting, adding further value to your audience. You can also collaborate with brands if you’re doing a partnership with them! Two audiences are bigger than one.