TikTok is one of the fastest-growing social media platforms, with roughly 1 billion active users every month, and across the App Store and Google Play, it has over 3 billion installations. As the platform continues to grow, it caught the attention of both consumers and businesses.
If you’re looking for ways to grow and promote your business, you may be considering TikTok yourself. In this guide, we’ll help you to understand what TikTok is, and you can use it as a part of the social media strategy for your business.
What is TikTok for Business, and Why will It Help Your Brand?
TikTok is a social media that allows users to upload short videos that are between 15 and 60 seconds long. The platform also offers other features such as filters and songs that can be added to the video. The largest group of users are between 16 and 24 years old, with the majority of users being under 30.
TikTok for business is a controlled aspect of the platform that brands can use to advertise on the platform. It’s a tool that offers advice on how to best use the platform, manage your budget, and analyze the results of a given campaign.
If you’re planning on using this tool, it can help you to use TikTok to reach a large number of highly active users to boost your sales and grow the awareness of your brand. However, simply creating an account and using a tool isn’t enough. You to follow the tips in this handy guide too!
How to Use TikTok to Promote Your Business?
1. Create and Upload a Variety of Content
TikTok celebrates creativity, which is one of the reasons the platform is popular. For brands to be successful on the platform, they need to do more than just resort to traditional ads. Young people are becoming more and more distrusting of conventional advertising.
This is why TikTok can be so effective when used correctly. It will allow you to communicate with your target audience through a medium they understand—videos of higher quality and varied styles with a greater impact on your target audience.
2. Curate User-Generated Content
User-generated has a similar effect to word-of-mouth marketing. When people see content from users they trust recommending a product, they tend to be more open to listening.
As you grow your audience, they may start sharing content about your business or products. If it’s good, share it on your account to keep your profile fresh! This will encourage more users to do the same.
3. Optimize Your TikTok Profile
You need to optimize your profile to make your profile look legitimate and to get the most out of the platform. Start by uploading a high-quality profile photo. Next, you’ll need to write a witty bio that isn’t too long (you’ve only got 80 characters, so choose wisely).
Finally, you’ll need to add a link to your bio. This can be changed, but make sure it’s taking users to a relevant page. Another tip is to ensure that your profile matches your accounts on other platforms – this helps to create brand consistency.
4. Understand the TikTok Platform
For Your Page
This is where most users will spend their time on the platform. TikTok uses the For You page to share new content with users based on their interests and activity.
The TikTok algorithm is designed to keep people on the platform as long as possible. It does so by analyzing the activity of its users and recommending new content to them based on what they’ve liked, saved, and previously viewed.
Know Your Audience
As tempting as it may be, trying to target every user on the platform will be a waste of your time. Instead, you need to understand who your target audience is and how best to reach them. Determine who your target audience is, and try to understand how they use the platform.
Find out what hashtags they use, the pages they follow, and the influencers they are interested in. You also need to know where they are geographically (e.g., The UK) and what time of day they normally use TikTok.
5. Use Right Hashtags
Just like other social media platforms, such as Instagram, hashtags play an important role in the performance of content. Whilst it may be tempting, you simply can’t a hashtag just because it’s popular. If the hashtag you use isn’t relevant to your content, this can harm how many views your video gets and can cause users to avoid your account.
When it comes to hashtags, it’s important to do your research. You can start by viewing your competitors or users that are within your target market. This is the best place to start. The more relevant the hashtags, the better your content will perform.
6. Engage with Your Audience
Once you’ve indemnified your target audience, you need to create content that they’ll love. This is the best way to get success on the platform. Start by monitoring the current trends and see if any of them would fit with your brand. Other tools you can use are polls and questions or interactive live streams.
Another tip is to reply to like and/or reply to any comments you receive. If your followers have taken the time to engage with you, return the favor! Make sure that you answer any and all questions too.
7. Use TikTok Analytics
Data-driven decisions can help you to get the most out of your online activity, but where can you get this information on TikTok? Through the analytics tool on the platform.
This will help to understand which content is performing well as well as those pieces that aren’t so you can alter how you use the platform. Analytics will tell you who is actually engaging with your content and whether you’re on the right track.
8. Try Ads
If you aren’t getting the results you’re looking for, or you simply want to try something new, ads may be something worth looking into. Keep in mind that 43% of TikTok users are between 18 to 24 and that majority of TikTok’s overall users are women. If part or all of your target market fits within these categories, then advertising could be very effective for you.
9. Team Up with Other Creators
Another key aspect of TikTok is collaboration. This is mainly done through the Duet feature, which allows two videos to be pierced together side by side – like a split-screen. Pairing up with other creators or influencers can help you tap into their audience and grow your brand awareness in the process.
Furthermore, this can help you to keep your content fresh and exciting, adding further value to your audience. You can also collaborate with brands if you’re doing a partnership with them! Two audiences are bigger than one.
10. Do Hashtag Challenge
Hashtag challenges are a tool that you can use to get people engaged with your account. Essentially, you ask your audience to share videos of themselves completing a task with a hashtag of your choosing. At a minimum, these challenges need to be fun to encourage people to participate in them. You can also incentivize participation with a prize.
This challenge will turn your followers into organic promoters of your brand, extending your reach even further. Plus, you’ll get some great user-generated content you can share.
11. Build Your Audience
Whilst your primary goals will be to increase brand awareness and sales, it’s important that you continue to grow your audience as well. The more followers you have, the more exposure that your content will get, and the better your account will perform. This will help you to get the biggest impact from using TikTok.
As TikTok continues to grow in popularity, it will only become more powerful for businesses to use. However, you’ll only be able to take advantage of this opportunity when you use the platform correctly. By following the tips in this guide, you’ll be able to make the most of TikTok and see some serious results for your brand.
The most important thing you can do is be creative and listen to what your audience and the data are telling you. Keep that and our tips in mind, and be sure to succeed.