What good is your presence on Discord without a community? It might seem harsh, but the fact is that on a platform like Discord, people are known by the community to which they belong, so unless you know how to build an engaged community on Discord, you are in trouble.
Without a community, you will be standing all alone on a platform filled with 350 million people – you won’t have someone to talk to, someone to share your content with, or people who share the same interests as you. And even if you manage to find all this in a community led by someone else, you won’t ever be truly free to share your opinion.
That’s precisely why most Discord users prefer starting their own communities and gathering people who are passionate about the same niche as them. But that’s where the problem comes in. Starting a community is one thing but keeping your audience engaged in it is a whole other matter.
You will have to work hard to make sure that your people are connected and engaged, or you will start losing community members. And once you start losing members, the downfall of your community will begin, and then you will understand why you should have focused on keeping your community engaged.
To save your Discord community from this drastic scenario, today, we are going to discuss this topic in detail and explore what a discord community is, why you should build it and what steps you can take to boost its growth.
What is Discord Community?
A community on Discord is a group of people with the same interests who gather on a server to participate in discussions, enjoy content shared by the admin, and share their opinion about particular topics.
Since Discord is a platform for gamers, most of the communities here are for gaming enthusiasts, but it doesn’t mean that you can’t build communities related to other niches.
Discord allows you to build any community as long as you can find people interested in it. Once you successfully make a community, you will be able to access community features like voice chat and group chat, etc.
Why Build a Discord Community?
There must be many of you at this point, who might be wondering that if it’s only about communication and real-time sharing, there are other channels dedicated to these things, so why build a community on Discord?
You can indeed access the essential social features of a Discord community on any other platform, but there are some advantages that you can exclusively get only on this platform. Some of those advantages are listed below and explained below.
1. Provide Real Value to Your Users and Boost Sales
Discord is the only platform that was built on the concept of community building, and therefore if you uphold this principle as a community leader on Discord, you will add real value to the lives of members and increase their knowledge about a specific niche.
Also, when you keep your audience engaged on a Discord server, you will have the chance to advertise products in front of them and thus boost your sales or brand’s reach. Even if you don’t have your products, you can collaborate with brands and promote their stuff.
In short, if you properly manage a community on Discord, you will get a loyal audience that will follow you anywhere you want and give you the respect a leader deserves.
2. Improve CX
If you’re a business owner and want to give your audience a better customer experience (cx) by reaching them where they are, you should build an online community on Discord. Doing this will allow you to promote your brand on a whole new platform, and if you successfully manage to build a community on Discord, your potential customers will increase, and your sales will boost.
However, this tactic is only applicable for businesses that are somehow related to the significant niches of Discord, like gaming and streaming. If your brand is about beauty and fitness, you should go to Instagram, as Discord isn’t a suitable platform for such a niche.
3. Create Special Groups
If you’re one of those people who feel comfortable around a particular group of people, you should build a unique community on Discord only for your friends, where you can discuss things with them and hold voice chat sessions.
How to Grow a Discord Community?
So, now that you are familiar with the ABCs of a Discord community let’s take a look at some expert tactics that any Discord user can apply to keep their community engaged and convince visitors to join your discord community.
1. Create Your Discord Server
You can’t make a community on Discord without creating a server, right? Therefore, your first step should be to create your Discord server. You can set server rules to let the visitors know that if they want to join your community, they will have to follow conduct.
Also, just creating a Discord server isn’t enough to kick-start your community. You will have to get it listed on a server directory, so people can find and join it quickly on the platform.
2. Invite Members to Your Community
After creating your server and setting the foundation of your community, it’s time you invite people to become a part of your online community. You can use many different methods for inviting members, like social media platforms, email marketing or Discord direct messages, etc.
No matter which channel you use, the goal is to invite as many people as possible, so they can join your server and your community starts growing. You can also set up a Discord bot on your server that asks every visitor to join, as it’s also a creative way of inviting members.
3. Promote Your Server
To grow your Discord community, you should promote your server on several different channels so more people can know about it. The most common method of promoting Discord servers is social media platforms like Facebook, Instagram, Twitter, etc.
Sharing your server’s link on these platforms will let your acquaintances know that you have set up an online server on Discord, and they will try to join it if they find it interesting.
4. Organize Community Channels
You can organize different community channels within your server for various purposes. You can set announcement channels where you share the latest announcement regarding the group or the niche or separate voice channels for discussing particular topics.
Setting up these community channels will divide your whole server into several different sections, and visitors can join whichever section they find more exciting or relevant.
5. Increase Members to Engage
The best way to increase the growth and engagement of your community on Discord is to attract potential members and increase your server’s member count. However, this goal isn’t so easy to achieve as over 6.7 million active servers on the platform pose a threat.
If you try to increase your community members the old-fashioned way in this cutthroat competition, it might take you years before you can gather a significant number of members on your server. Most conglomerates and Discord gurus prefer to buy Discord members for their community instead of going for the time-consuming old-school approach.
It’s not as surprising as you might think because the concept of purchasing community members on Discord has been around for quite a long time. Many trusted agencies like Media mister have been providing this metric for years now and help communities thrive on Discord.
So, suppose your dream is to build a massive and thriving community on Discord. In that case, you should buy discord members and grow your server rapidly instead of waiting around for potential members to discover your community.
6. Assign Roles
The secret behind every thriving community on Discord is a leader’s ability to recognize loyal members and assign appropriate roles, so they can manage the community in his stead when the time comes. You should keep an eye on all your community channels and narrow down the most active community members.
After that, you can start a voice chat with them and tell them that you want to assign them a role in community management. This step will make them feel like their punctuality and dedication have been rewarded, and they will gladly accept this responsibility. This tactic will give you people you can rely on for the promotion and marketing of your server.
7. Choose Who to Add on Discord
A chain is only as strong as its weakest link; similarly, a community is only as powerful as its least active members. You must find the right people to add to your community, so they follow the rules and never do anything that can affect your server’s dynamic.
Now, of course, it is hard to scrutinize every single application. Still, you can always keep an eye on group members’ activities and remove toxic people from your community to save others from negativity and keep your group pure and ensure harmony.
Undoubtedly, keeping an audience engaged in this day and age where people are constantly bombarded with distractions is extremely difficult. But if you are passionate about building your community and stick to the tactics, you will manage to achieve this goal.
We tried our best to bring you the best tactics from the Discord gurus and hope that you liked them. If you didn’t understand anything or want clarity on any point, please reach out to us on our social media platforms, and we’ll assist you with anything you want to know.