While most of the world is under the impression that Pinterest is just an image-sharing platform, some understand its importance in the social network hierarchy and wonder how to make money on Pinterest.
Now, before you go ahead and ask, how is it possible to use a visual search engine like Pinterest to generate revenue; here are a couple of statistics you must know.
- Pinterest has more than 459 million monthly active users and is the 14th biggest social network platform on the web.
- Between 2019 to 2020, the Gen-Z audience on Pinterest grew by 40%
- People watch about 1 billion videos on Pinterest daily
- Every week, 80% of Pinterest users purchase a product they see on their feed
- Between January and August 2020, Pinterest’s weekly conversion rate grew by 300%
No wonder renowned brands like Nike, Etsy, and Airbnb are on Pinterest to boost their sales and get more money from Pinterest. So if you are a business owner, you got to use pinterest to share your brand with its large user base and double down your profits.
At this point, some of you might say, but what if I am not a business owner? Well, you would be surprised to know that you can still get paid on Pinterest. In upcoming sections, we will discuss the money-making process on Pinterest in detail and answer some crucial questions related to it.
We will also give you some pro tips to boost your Pinterest revenue quickly and efficiently, so let’s get on with it.
Can You Make Money on Pinterest?
Yes! You can indeed make money on Pinterest. But if you think you will be getting paid for every view on your video or pin, then sorry to break it to you, Pinterest doesn’t work like that. Making money on this platform is different from other ways of earning money online.
On Pinterest, you basically have to promote your brand or someone else’s brand and increase sales. You’ll get a part of the profits generated through your pins, and that’s where your money comes from. We’ll see more ways of generating revenue on Pinterest in upcoming sections.
How Much Money Can You Make on Pinterest?
The answer to this question depends on how much time you spend building your Pinterest account and attracting the audience. You can make $100 to $200 a day if you spend most of your time on Pinterest and come up with new ideas for promoting your pins.
There are Pinners out there that have generated about $30,000 to $50,000 a month just by focusing on their Pinterest hustle. So, you see, the potential on this platform is limitless. All you got to do is pick your way of generating revenue and then give it your all to get the best results.
How to Make Money on Pinterest?
At last, here we are on the main heading for which you’ve been waiting impatiently. Remember we mentioned that even if you don’t have a blog or brand of your own, you can still make money on Pinterest; we’ll finally talk about that in detail, and then we’ll move on and see how blog owners can generate revenue on this platform. So let’s not begin.
How I Make Money on Pinterest Without A Blog?
You don’t need a blog of your own or sell products or services to make money on Pinterest, as there are other ways to generate revenue for non-bloggers. Let’s see what those ways are.
1. Market And Sell Own Products
The first and perhaps the most widely used method of making money on Pinterest is to promote and sell your own products. If you’re good at art or making handmade things, then you can sell your stuff on Pinterest.
All you have to do is get excellent photographs of your products and then pin them on your account. You can let people know that you’re selling your products in the pin description and give your contact details there. Sooner or later, people will start noticing your product pins and purchasing your stuff, and you’ll start generating revenue.
If you have a well-established Pinterest account with lots of followers, then you can make money by sponsoring other people’s products. Usually, how it works is that you get paid for featuring a product on your Pinterest account. Now, you might ask, how much should I ask for a sponsorship?
That depends on your own bargaining skills and ability to convince someone that if their product features on your board, their sales will rise for sure. You can ask for $300 to $500 for featuring a product and even increase this rate if you have a large number of followers, so now it’s up to you.
3. Help People Shop Your Look
You can inspire people by posting extraordinary aesthetic lifestyle ideas and intrigue them to chase that look. This is a strategy that works well when you’re working with a sponsor or collaborating with a brand. How does it work? Let’s take a look.
For example, if your Pinterest account revolves around gaming and most of your audience comprises gamers, you can pin the image of an outstanding and futuristic pc build. It should be slick and aesthetic enough to make your audience want to shop that look.
But how would you make money in this step? Well, you just need to put your sponsor’s link in the pin’s description and tell your audience that they can buy the parts of that build from here. Through this strategy, you will be able to inspire your audience and generate revenue at the same time, which is a double win for you.
4. Use Affiliate Links in Pins
Affiliate marketing is another widely used method of making money on Pinterest. This strategy requires you to pin a product on your board and attach the link to an affiliate site from where your viewers can purchase that product.
Now, the more people visit the affiliate site and buy the product, the more money you will make by getting a share from the profit. It’s a straightforward and lucrative way of earning money on Pinterest; give it a shot.
5. Become A Pinterest Virtual Assistant
If you’re a Pinterest veteran and have a sound knowledge of the platform, then you can always work as a virtual assistant and help brands establish themselves on Pinterest.
You can charge them hourly or weekly or take a share of the profits they generate with your help. This is an excellent way of making money through Pinterest; it involves minimal risk and allows you to cash your expertise.
6. Teach Pinterest Marketing
Good at Pinterest marketing? Why not teach it to the world and make money from it. Many Pinterest gurus teach marketers and brand owners how to make a successful Pinterest marketing strategy and spread brand awareness.
You can be one of those gurus too! All you have to do is either register on a teaching platform to give lessons or make an online course and sell it online. In both ways, you’ll be able to generate cash effectively by teaching others what you already know.
7. Partner With Brands
If you think you have a large enough following on Pinterest, you can approach brands and collaborate with them for mutual benefit. Basically, you have to find a brand that might be interested in your specific audience and then share your collaboration ideas with them.
If they like what you have in mind, they will sign a contract with you. You will have to feature their pins on your account and promote the brand in front of your audience. It sounds a bit complex, right? Don’t worry, here’s an example for you. Let’s say your audience comprises gamers, and you approach Razer with a collaboration proposal.
If they accept your offer, you will have to promote their gaming equipment on your Pinterest account and repin their videos on your boards. In this way, Razer’s brand awareness will increase, and they will pay you money for that. That’s how collaborations work.
Now, feel free to approach brands that you find relevant to your audience, but before that, make sure that you have enough fan following to make it happen.
How I Make Money on Pinterest With A Blog?
Do you wish to generate revenue by selling your products? Or do you want to create a blog and drive traffic there to make money through ads? No Problemo! You can achieve both these goals quite easily using Pinterest. Here’s how you can do it.
1. Start A Blog
If you’re passionate about something and want to share it with the world, you can start a blog and promote it on your Pinterest account. To earn money through a blog, you have to drive traffic on it to enable Google ads and earn money through them.
Now, as we’ve explained earlier, Pinterest is a gold mine of viewers, and you can get them interested in your content by promoting it through pins. Set up your Pinterest business account, and start pinning images relevant to your blog there.
Always make sure to add the link to your blog in every pin’s description. Over time, you will develop a fan base on Pinterest, and they will definitely check out your blog to explore your ideas and concepts in detail, thus increasing your page views and driving traffic to your site.
2. Drive Traffic To Your E-Commerce Site
If you have a brand of your own, you can promote your products on Pinterest and boost your sales. All you have to do is signup for a Pinterest business account and start sharing aesthetic and attractive pins of your products there.
Optimize your pins by embedding keywords and adding hashtags, so they can reach your targeted audience. Once your pins start getting attention from the interested audience, your sales will increase, and more people will know about your brand.
Remember that establishing a brand’s image on Pinterest takes time and consistency, so you have to keep at it and keep growing your Pinterest account even when you reach your goal and start seeing some positive results.
Tips To Earn Money on Pinterest
Now that you know all the possible methods of making money on Pinterest, it’s time we give you some pro tips to conquer this visual social media platform and make money quickly.
1. Be Part of The Community
You need to have followers on your Pinterest account to generate revenue, and you can’t get them unless you’re a part of the community. You need to be an active member in group boards and interact with fellow pinners and your followers.
This will help you understand the current trends in your field and the psychology of viewers. You will also be able to create better pins and reach more people by being a part of the community, so before you even think of earning, focus on being active in your community first.
2. Design And Publish Pins
Pinterest is a visual platform where every user wants to see nothing but highly aesthetic content on their feed and in every search result. That’s why you need to step up your creative game and design attractive pins that can make people stop scrolling and hold their attention.
Once you start designing such breathtaking pins, begin publishing them, and soon you will start getting more followers on your account, which will later help you in making money.
3. Signup For A Business Account
Remember to sign up for a Pinterest business account if you’re planning to make money using Pinterest. Why? Well, because you won’t be able to access the statistical and analytical data related to your pins on a personal account. A Pinterest business account gives you access to the Pinterest analytics feature.
With its help, you will be able to understand the audience’s content preference and identify mistakes that you made in your marketing strategy. That’s why you need to sign up for a Pinterest business account, as it will help you optimize your content and strategy to generate more revenue.
4. Create Own Media Kit
If you’re planning to collaborate with a brand or get a sponsorship, then you must have a media kit of your own. A media kit is basically a document that contains all the statistical information about your Pinterest account.
For example, your number of followers, nature of the audience, engagement rate, clicks through rate, results of previous collaborations, etc. Make sure that your media kit is designed well and looks attractive enough to make people read it till the end.
An aesthetic media kit will help you communicate with a brand’s spoke person easily, and you can also attach it with your proposals to get a positive outcome, so get one for your account as soon as possible.
5. Schedule Pins
Make your pins ahead of time and schedule them to go live on your account every day at a specific time to maintain consistency. This scheduling will improve your account’s authority in front of the Pinterest algorithm and will give your audience something new to watch daily.
Both the above factors combined will lead to more audience getting attracted towards your account, which means more followers and thus more revenue for you.
6. Focus Target Audience
Define your account’s genre early on and focus on your target audience to draw their attention. For example, if you plan to make pins about gaming, then focus on gamers and if you want to orient your account around fashion, then target Fashionistas.
Focusing on a specific audience will make it easier for you to stick to a content genre and will save you from the trouble of chasing around random users. Therefore, define your target audience in the early stages to attract interested users and make them your followers.
7. Increase Your Pinterest Followers
No matter which path you choose for making money on Pinterest, a substantial number of followers is necessary to be successful in each one. That’s why you should focus on increasing your Pinterest followers and do everything to make people want to follow you.
Interact with the audience, repin their content and reply to their comments. These interactions will convince them that you’re a worthy Pinner, and they will start following you, and the more followers you get, the easier it will become for you to make money.
8. Pinterest SEO
Pinterest is a visual search engine, and you need to make your pins easily searchable if you want to generate revenue through them. Here are some steps you can take to improve your Pinterest SEO:
- Write an effective pin description and add relevant search keywords to it
- Add hashtags to your pins
- Add a short and catchy pin title
- Mention your website’s URL
Ensuring these essential elements, you will increase the chances of your pins appearing in front of more audiences and attracting more potential followers.
How Many Followers Do You Need on Pinterest To Make Money?
While it’s crucial to have more followers on your Pinterest account, it doesn’t mean that you can’t generate money on Pinterest if you don’t have tons of them. You can start generating revenue with just 1,000 followers, but of course, it won’t be as much as if you had 10,000 followers. Many Pinterest gurus made $3000 to $5000 with just 2,000 followers.
But then again, even they recommend that it’s good to have as many Pinterest followers as possible on your account for good measure. So, if you ask how many Pinterest followers I need to make money? The answer is that you can start with as low as 1,000 and then work your way up.
Frequently Asked Questions
1. Does Pinterest Pay Pinners?
Pinterest doesn’t directly pay pinners, but you can earn money through Pinterest by collaborating with a brand, working with an affiliate site, or promoting your own products to boost sales.
2. Can You Do Affiliate Marketing Without A Blog?
You don’t need a blog to do affiliate marketing, as you can use your Pinterest account for this purpose too. You can attach the affiliate link to your pins and promote them to increase sales of that product and earn a share from the profit.
3. Can Only Brands Generate Revenue Through Pinterest?
Even if you don’t own a brand, there are several different ways you can use to make money through Pinterest.
4. Is It Even Possible To Make Money on Pinterest?
Yes! It is absolutely possible to make money through Pinterest by promoting your products on your account or driving traffic to your blog through your pins, etc.